National Basketball Association (NBA) Africa Announces Five Prize-Winning Startups at its Second Accelerator Demo Day

PRESS RELEASE

KIGALI, Rwanda, December 5, 2025/ —                

• Reborn (Morocco), Fitclan (Egypt), Athlon Technology (Egypt), Atsur (Nigeria) and Songdis (Nigeria) Win Top Prizes, Including Financial Support and Opportunity to Join Carnegie Mellon University Africa’s Business Incubation Program
• OpenAI Joins as Official Partner of NBA Africa Triple-Double Accelerator Demo Day

NBA Africa (www.NBA.com) today announced the five prize-winning startup companies from the second edition of NBA Africa Triple-Double Accelerator (https://TripleDoubleAccelerator.NBA.com), which the league launched last year to support the continent’s technology ecosystem and the next generation of African entrepreneurs. 

The five winning companies – 1) Reborn (Morocco), 2) Fitclan (Egypt), 3) Athlon Technology (Egypt), 4) Atsur (Nigeria) and 5) Songdis (Nigeria) – were awarded financial support and the opportunity to join Carnegie Mellon University Africa’s (CMU-Africa) 12-month Business Incubation Program as part of its Innovation Hub, which helps African tech startups transform proof-of-concept prototypes and preliminary market assessments into scalable, market-ready products and services (valued at up to $70,000). The top three companies also each received $10,000 in Application Programming Interface (API) credits and an immersion day with the OpenAI engineering team at OpenAI’s headquarters.

The 10 finalists, which were selected from more than 700 applicants across 32 African countries, pitched their products to a panel of international industry leaders at a Demo Day today at CMU-Africa in Kigali, Rwanda. The judges were CMU-Africa Director Dr. Conrad Tucker, OpenAI Africa Lead Emmanuel Lubanzadio, and ServiceNow Africa Vice President & Managing Director Cheick Camara and Head of Strategy & Operations Nikki van Gasse. 

The Demo Day was supported by CMU-Africa, ServiceNow and OpenAI.  ALX Ventures once again served as the Official Operating Partner of the program in its second year.  Together, the partners are contributing distinct expertise to strengthen the support for early-stage African startups.

Below are the five winning companies:

• 1^st place: Reborn (https://RebornSportsTech.com) (Morocco), which offers comprehensive performance indicators that give athletes deep insights into their physical condition and on-field performance, essential for identifying strengths, areas for improvement, and optimizing overall performance, was awarded $25,000 in cash, the opportunity to join CMU-Africa’s Business Incubation Program, $10,000 in API credits, and an exclusive immersion day with the OpenAI engineering team at OpenAI’s headquarters.
• 2^nd place: Fitclan (https://Fitclan.co) (Egypt), a digital fitness hub that leverages a flexible subscription model for individuals and corporate clients, was awarded $15,000 in cash, the opportunity to join CMU-Africa’s Business Incubation Program, $10,000 in API credits, and an exclusive immersion day with the OpenAI engineering team at OpenAI’s headquarters.
• 3^rd place: Athlon Technology (https://AthlonTechnology.com) (Egypt), which aims to leverage accessible mobile technology and AI to provide video analysis for amateur and budget-constrained sports teams while addressing a market gap with a user-friendly, hardware-light solution, was awarded $5,000 in cash, the opportunity to join CMU-Africa’s Business Incubation Program, $10,000 in API credits, and an exclusive immersion day with the OpenAI engineering team at OpenAI’s headquarters.
• 4^th place: Atsur (www.Atsur.art) (Nigeria), which leverages blockchain technology to promote investment in African art and support artists and art communities, was awarded $2,500 in cash and the opportunity to join CMU-Africa’s Business Incubation Program.
• 5^th place: Songdis (www.Songdis.com) (Nigeria), which provides comprehensive digital distribution and services tailored for African independent artists and labels, was awarded $2,500 in cash and the opportunity to join CMU-Africa’s Business Incubation Program.

“We continue to be amazed by the creative, talented and passionate entrepreneurs who participate in NBA Africa Triple-Double Accelerator,” said NBA Africa CEO Clare Akamanzi.  “The 10 finalists and five prize-winning companies differentiated themselves through their bold and innovative solutions that are shaping the future of sport and entertainment in Africa.  The support they receive from this program will help them scale their products and make a lasting impact on the continent and globally.”                

Distributed by APO Group on behalf of National Basketball Association (NBA).
Contact:
Chumani Bambani
NBA Africa Communications
[email protected]
+27 65 548 1031

About NBA Africa:
NBA Africa is an affiliate of the National Basketball Association (NBA), a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  NBA Africa conducts the league’s business in Africa, including the Basketball Africa League (BAL), and has opened subsidiary offices in Cairo, Egypt; Dakar, Senegal; Johannesburg, South Africa; Lagos, Nigeria; and Nairobi, Kenya.  The league’s efforts on the continent have focused on increasing access to basketball and the NBA through youth and elite development, social responsibility, media distribution, corporate partnerships, NBA Africa Games, NBA Stores, the BAL, and more.

NBA games and programming are available in all 54 African countries, and the NBA has hosted three sold-out exhibition games on the continent since 2015. The BAL, a partnership between the International Basketball Federation (FIBA) and NBA Africa, is a professional league featuring 12 club teams from across Africa that concluded its fifth season in June 2025. Fans can follow @ NBAAfrica on Facebook and YouTube, @ nbaafricaofficial on Instagram, @ NBA_Africa on X, and @ theBAL on Facebook, Instagram, X and YouTube.

SOURCE
National Basketball Association (NBA)