ARPS Media
At the Africa Business Conference in Washington, D.C., Mr. Sharaf Mahama, CEO of Legacy Rise Sports, emphasized the need for increased investment in Africa’s sports and entertainment sectors. He referred to these sectors as Africa’s “modern soft power,” capable of reshaping global perceptions of the continent.
Mahama stated that successful African athletes and artists challenge outdated views and highlighted Legacy Rise Sports’ commitment to supporting these individuals as ambassadors of a new narrative focused on resilience, talent, and opportunity.
