By Omar Bah
In partnership with the Commonwealth Secretariat, the Government of the Republic of The Gambia we recently announced the successful launch of digital platforms to transform the Gambia’s trade, tourism, and investment sectors. The launch event occurred at the Sir Dawda Kairaba Jawara International Conference Centre (SDKJICC) in Bijilo, signifying a significant step forward in the Gambia’s digital and economic transformation
The event introduced the Gambia E-Market Platform, Gamlumo, the Gambia Export Promotion Video, and the Tourism Destination Video. These initiatives are integral parts of The Gambia’s National Export Strategy (2021-2025), which aims to establish the nation as a dynamic and competitive player in the global marketplace. These digital tools were developed through the strong partnership between The Gambia and the Commonwealth Secretariat’s Trade and Competitiveness Team, which received technical assistance and support. This partnership seeks to advance The Gambia’s economic growth and international presence.
Commonwealth Secretary-General Rt Hon Patricia Scotland KC addressed the audience through a recorded message, highlighting the transformative impact of the new digital platforms. She emphasized that these initiatives serve as gateways to opportunities beyond physical boundaries, especially for women-led businesses, which constitute a significant and vital portion of The Gambia’s small and medium-sized enterprises. This showcased the inclusivity of these digital platforms.
Secretary-General Scotland underscored the Commonwealth’s unwavering support in enhancing The Gambia’s digital trade capabilities and brand image, emphasizing the role of e-commerce in promoting economic resilience and empowerment. In his remarks, Hon. Baboucarr O. Joof, Minister of Trade, Industry, Regional Integration, and Employment for The Gambia, emphasized the importance of the initiative. He stated, “The launch of the Gambia E-Commerce Platform is a testament to our dedication to digitalization. This platform will enable Gambian businesses to efficiently reach global markets, enhancing their competitiveness and driving economic growth.” He also acknowledged the crucial role of international partners, including The Commonwealth and the African Development Bank (AfDB), in bringing these initiatives to life. He called for continued support in developing and maintaining these platforms.
The event included a live demonstration of the Gambia E-Market Platform, Gamlumo, a digital marketplace that empowers Gambian businesses to access global markets. This platform, funded by the Commonwealth, not only enhances competitiveness but also significantly contributes to national economic growth, providing a practical example of the benefits of these digital platforms for local businesses.
